First look at Sony's super slow motion phone camera ++EMBARGOED TO 0730GMT++

Описание: (27 Feb 2017) ++REPLAY++
UK MWC SONY
SOURCE: ASSOCIATED PRESS
RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY
LENGTH: 4:46

ASSOCIATED PRESS
London, UK - 22 February 2017
1. Various of new Sony Xperia XZ smartphone showing 4K HDR videos
2. SOUNDBITE (English) Jun Makino, Senior Product Manager, Sony Mobile:
"Premium is what we stand for and basically as a corporate strategy as well we want to focus really on the premium segment, offering innovation that basically, the differentiation point for us is innovation. Innovation that is consumer centric and delivers completely new types of experiences to our consumers."
3. Various of new Sony Xperia XZ smartphone showing 4K HDR videos
4. SOUNDBITE (English) Jun Makino, Senior Product Manager, Sony Mobile:
"If you just look at the industry overall - like the TV industry, 4K HDR is becoming the standard - and we see that innovation, what you reach here will be reaching a smartphone. And we want to take that first steps into that and bring 4K HDR."
5. Wide of man jumping on skateboard, colourful glitter flies from board
6. Close of new Sony Xperia XZ smartphone showing slow motion video
7. Close of man jumping on skateboard, colourful glitter flies from board
8. Mid of new Sony Xperia XZ smartphone filming man jumping on skateboard
9. Close of new Sony Xperia XZ smartphone showing slow motion video
10. SOUNDBITE (English) Jun Makino, Senior Product Manager, Sony Mobile:
"Any kind of these everyday moments you can actually dramatise in 960 frames per second which is four times slower than what you can do with today's smartphones. So the quality of a professional camera coming in directly into the smartphone, it will change how you communicate with videos going forward."
11. Various of new Sony Xperia XZ smartphone
12. SOUNDBITE (English) Andrew Hoyle, Senior Editor, CNET technology website:
"I think Sony has done a good job so far with this phone, they've focussed on what Sony does best which for them is the camera and the display. The display's very, very bright and with the super slow-motion video, that is a really exciting feature that I think a lot of people will really want to use."
13. Various close shots of person using new Sony Xperia XZ smartphone
14. SOUNDBITE (English) Andrew Hoyle, Senior Editor, CNET technology website:
"There will be a big price tag and there's obviously a lot of competition coming from the cheaper brands, but there's still a very big place for the very premium smartphone. A lot of people do want to have the biggest, best thing in their pocket with the best camera, the best display, when they want to take the best photos and really show off to their friends and certainly Sony's phone does seem to justify a higher price."
15. Various of man using Sony Xperia Touch projector
16. Tilt up to Sony Xperia Touch projector
17. Close of icons projected on table
18. SOUNDBITE (English) Jun Makino, Senior Product Manager, Sony Mobile:
"The Xperia Touch changes any kind of a surface, whether it's a table top or a wall into an interactive touchscreen, hence the word Xperia Touch for the name for it. But just any kind of experience, you can just huddle around the dining table with your friends and family, play games together with it in the multi-touch support keeps anyone interacting with it together. It's a completely new type of shared innovative experience."
19. Tilt down to man writing using Sony Xperia Touch projector
20. Over-shoulder shot of man writing, (English): 'Hello Welcome' using Sony Xperia Touch projector
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