Are Creators & Social Going to Take Over Traditional Media?
Автор: The Social Shepherd
Загружено: 2025-07-15
Просмотров: 392
Описание:
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀
As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?
WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts.
0:00 Intro
1:18 The rise of UGC
8:00 Selcting & briefing creators
13:24 Influencer trust
16:36 TikTok vs Instagram
20:26 Carousels vs videos
23:30 Pinterest & influencers
30:00 Streaming shopping experiences
32:48 Influencer BTS
36:50 TikTok accidents
38:35 Are creators going to take over?
40:27 Outro
#socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
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