SXSW London 2025 - How to think like a Behavioural Scientist by Dan Bennett
Автор: Daniel Bennett
Загружено: 2025-06-08
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What happens when you collide the world’s biggest behavioural science business with the world's most creative agency? In this keynote, Ogilvy UK’s head of behavioural science will share his top 7 fundamental lessons on how brand marketing can achieve the ultimate goal - changing consumer behaviour. Drawn from over 1000 behaviour change projects Dan’s insights will use specifics on how campaigns were successful in changing behaviours from cleaning habits in Beijing, driving new habitual behaviours in tech and making it socially acceptable ordering non-alcoholic drinks in bars and pubs to making easier for men to step in when they see misogyny and getting patients to take their medication.
Dan Bennett
Senior Partner & Lead of Behavioural Science
Ogilvy
Dan Bennett is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. A sought-after speaker, he has delivered insights to audiences in over 20 countries. With a portfolio spanning 100+ major brands, Dan drives tangible results. He also curates Nudgestock, the world’s largest behavioural science festival, reaching 750k+ annually.
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