The Story of Salsa Cycles: A Spicy Ride through Time | Behind the Brand

Описание: ‪@SalsaCyclesOfficial‬ didn’t start in a corporate boardroom, it was born in the 1980s from the hands of a passionate frame builder in California. Back then, mountain biking was exploding, and the builder saw an opportunity to mix craftsmanship with adventure. He began by making custom frames with a little extra flavor, and soon, Salsa Cycles became known for high-quality, innovative bikes that could handle anything. While they are most notably known for their gravel and fat bike lineup, they by no means are a brand to sleep on when it comes to legit trail-slaying mountain bikes.

We had the opportunity to visit Salsa Cycles’ headquarters in Minnesota, where we got an inside look at their renewed passion for gravity-fueled mountain biking. The moment we walked through the doors, it was clear this wasn’t just a workplace; it was a gathering of die-hard cyclists who live and breathe bikes in every form. Whether it’s laps at the bike park, bike packing into the unknown, or tackling epic backcountry trails; the team at Salsa is deeply committed to creating bikes that empower all riders, no matter their skill level or terrain of choice. Their dedication runs deep—most employees have been with the company for over a decade, bringing years of experience and innovation to every frame, component, and design. That level of commitment isn’t just rare—it’s a testament to the brand’s culture and the passion that fuels every ride.

Written Feature: https://theloamwolf.com/features/behi...
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