Your Hourly Rate Is a Lie (Here’s What You’re Missing)

Описание: Most people are still pricing their work like it’s 2006.
Charging by the hour. Selling time. Racing against the clock.

That’s a mistake.

In this video, we break down why your hourly rate is a lie — and how the world’s smartest brands stopped pricing labor and started pricing value.

Using a Red Bull brand strategy case study, we explore how a product that costs only a few cents to make was transformed into a billion-dollar empire by selling adrenaline, identity, and certainty — not sugar water.

This isn’t about freelancing tips.
It’s about pricing psychology, brand strategy, and why being faster should actually make you more expensive, not cheaper.

If you’re still asking “how to price your services,” this breakdown will permanently change how you think about money, value, and leverage.

Credits:

This video features footage from the film Focus (Warner Bros. Pictures) and the Red Bull TVC: Red Bull Gives You Wings — World of Red Bull Commercial.

All external footage is used for educational and visualization purposes to demonstrate high-level brand strategy and pricing psychology.

00:00 The Hourly Rate Lie
00:04 The Focus Illusion Explained
00:12 It’s Not the Deck, It’s the Suggestion
00:26 Why You’re Playing the Wrong Game
00:35 The Problem With Pricing by Time
00:50 Are You Worth Less for Being Fast?
01:07 The Greatest Brand Strategy Shift
01:16 Why Red Bull Changed Everything
01:24 From Factory to Media House
01:38 Selling Adrenaline, Not Sugar
01:53 The Power of Certainty
02:03 Stop Being a Vendor
02:08 The Value Surgeon Framework
02:22 Price Risk, Not the Clock
02:38 Decode More Brand Strategies

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