How SEGA reacts to fan-made Sonic Games vs Nintendo

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The iconic "Sega does what Nintendon't" marketing campaign of the early 1990s was a bold declaration of war that forever changed the landscape of the video game industry by introducing aggressive brand positioning. Spearheaded by Sega of America's Michael Katz and Al Nilsen, the campaign directly targeted the dominant Nintendo Entertainment System (NES) by highlighting the Sega Genesis’s 16-bit technical superiority, specifically its faster Motorola 68000 processor which enabled smoother, arcade-quality experiences. While Nintendo maintained a family-friendly image, Sega leveraged the "attitude" of its new mascot, Sonic the Hedgehog, and courted an older adolescent demographic with edgier titles, celebrity-endorsed sports games like Joe Montana Football, and uncensored content in hits like Mortal Kombat. This strategy even gave birth to the famous marketing term "Blast Processing" to emphasize the console's speed over the upcoming Super Nintendo (SNES). By positioning itself as the rebellious, "cool" alternative to a "childish" competitor, Sega successfully broke Nintendo's near-monopoly and sparked a fierce cultural rivalry that remains a defining era of gaming history.