6 Metrics Arts Leaders should track, #1: Patron-generated revenue
Автор: TRG Arts
Загружено: 2015-09-15
Просмотров: 2398
Описание:
Forget earned and contributed revenue. Thinking about revenue generated by patrons vs. other sources may help your arts organization far more. In this video, Amelia Northrup-Simpson of TRG Arts explains why categorizing revenue only as earned or contributed can create siloes within organizations and how to calculate the amount and percentage of patron-generated revenue.
This is the first video in our series on the 6 metrics that arts leaders should focus on. We’ll be releasing a video for one metric each week, starting September 15, 2015.
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