Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution

Описание: Join us as we dive into the world of partner-led sales with Cassandra Gholston, CEO of PartnerTap, the industry’s leading Ecosystem Co-Selling Platform. Cassandra is a visionary leader who has dedicated her career to driving revenue growth through strategic partnerships. In this episode, she shares her journey from being an enterprise sales rep to founding PartnerTap, a groundbreaking platform that empowers companies like HPE, ADP, SAP Concur, and more to maximize their partner ecosystem.

Cassandra discusses the growing importance of co-selling and how automation is revolutionizing partner-led sales in the tech industry. She also delves into innovative sales plays and data-sharing strategies, the transformative power of partnerships in enterprise software, and the key to leading change in co-selling. Finally, learn why co-selling transformation is critical for business success in today’s landscape. Don’t miss this opportunity to learn from a true industry leader and get insights on how to take your partnership sales strategy to the next level.

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Timecodes:
0:00 - Intro
0:02 - Co-selling and its growing importance in the industry.
4:44 - Partner-led sales and automation in the tech industry.
11:48 - Partner-led sales plays and data sharing in the tech industry.
17:10 - Sales transformation and partnerships in the enterprise software industry.
22:46 - Leading change and co-selling in organizations.
29:12 - Co-selling transformation and its importance in business.

PartnerTap, Sales Strategies, Sales Techniques, Sales Leader, Cloud, AWS, Google Cloud Marketplace, Microsoft, Microsoft Marketplace, Ultimate Guide to Partnering, Partnerships, Partnership Ecosystems, How to Create Successful Partnerships, Channel Partner, Channel Partnerships, Co-Selling, How to Co-Sell More Effectively, Features of Partnership Firm, Three Body Problem, AI Interview, Business Advice, How to Grow my Business