Navigating Decision Makers: Best Practices for Wins

Описание: Winning B2B sales today means mastering how to navigate complex buying committees—not just finding a single decision maker. Discover proven strategies to build influence, multi-thread your outreach, and drive true consensus in environments where deals get stuck or lost.

In this video, you'll learn the key mistakes sales teams make when engaging buying groups, why single-threading your outreach can stall your deals, and actionable frameworks for mapping stakeholders across every opportunity. We share practical, real-world tactics used by top outbound and SDR teams to engage economic buyers, technical stakeholders, and end-users—each with messaging tailored to what matters most to them. You'll also get insight into driving alignment among champions, gatekeepers, and skeptics to keep momentum strong all the way to a closed deal.

📚 Chapters:
0:00 Introduction
1:30 Why single-threading stalls (and how deals really get decided)
3:09 Build a buying-group map before you ever “follow up”
4:51 Multi-threaded outreach that earns attention across roles
6:40 Turn champions, gatekeepers, and skeptics into allies
8:05 Drive consensus by selling outcomes, not features
9:35 Measure buying-group coverage like you measure pipeline
11:20 Next steps: operationalize decision-maker navigation

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📖 Read the full article: https://saleshive.com/blog/navigating...

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—-- About SalesHive --—
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