How Intuition and Focus Created Apple’s Unbreakable Culture | Tim Cook

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✎ Tim Cook, the CEO of Apple, shares his top 10 rules for success in this powerful video. He emphasizes the importance of people, strategy, and execution—believing that if you get those right, success will follow. Tim reflects on his journey at Apple, his deep admiration for Steve Jobs, and the values that drive Apple's product-focused approach. He also shares how he navigates major decisions, often relying on intuition rather than logic, a lesson that led him to take the leap and join Apple despite skepticism from others.

One of Tim’s key lessons is to write your own rules rather than follow a formulaic path. He encourages leaders to focus on excellence, maintain laser focus, and surround themselves with brilliant, collaborative people. He also discusses failure, reminding us that no one achieves greatness without setbacks. Tim opens up about his own personal and professional challenges, reinforcing the idea that tough moments will pass, and the most important thing is to stay committed to your vision.

Throughout the video, Tim shares inspiring stories, including how Apple products have changed lives, like helping a nonverbal child with autism communicate for the first time. His passion for innovation, teamwork, and making a difference shines through in every lesson. Watch as he shares the mindset that has helped him lead one of the world’s most valuable companies and continue the legacy of Steve Jobs while staying true to himself. Which of Tim’s rules resonated with you the most? Share your thoughts in the comments!

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✔ SOURCES ✔
   • Apple CEO Tim Cook Explains His Three Focuses  
   • Apple CEO Tim Cook Talks Steve Jobs, Apple...  
   • Apple's Tim Cook on Steve Jobs (Sept. 12, ...  
   • Apple CEO Tim Cook on the Importance of Wr...  
   • Rock Center: Apple CEO Tim Cook Interview  
   • Apple CEO Tim Cook on Intuition  
   • Auburn University Spring 2010 Commencement...  
   • Apple CEO Tim Cook on Career Planning  
   • Apple CEO Tim Cook on Collaboration  
   • Tim Cook receiving the IQLA Lifetime Achie...  

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