How to Price Your Product for Retail (and Still Make Money)

Описание: If your retail price is wrong, nothing else matters. You could have great branding and an amazing product—but if your pricing math doesn’t work, you’ll either price yourself off the shelf or sell a ton and still lose money.

In this video, I break down retail pricing from landed cost to shelf price using real numbers and examples. You’ll learn how to calculate margins for distributors and retailers, the truth behind the “4× rule,” and how trade spend can eat away at your profits if you’re not careful.

Whether you’re a first-time founder or a creator launching your first product, this guide will help you understand the real math of retail—so you can price confidently, make a profit, and stay in business.

Here’s the full breakdown 👇

Timestamps
00:00 If your price is wrong, nothing else matters
00:58 Who this video is for
01:38 The 3 pricing tiers: landed, distributor, retailer
03:55 $10 bag of nuts example
05:18 The 4× rule shortcut
07:11 Who really sets shelf price
08:05 My pricing workflow
09:35 Final takeaway and next video
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Resources & Links
🌶️ My brand: www.hotpotqueen.com
💼 Connect with me on LinkedIn:   / weijia-liao  
👥 Startup CPG Community: https://startupcpg.com/

About this channel
Hi, I’m Jia. I took my Sichuan food brand from zero to 1000 retail shelves across the U.S. In each video, I share honest, no-fluff lessons on how to survive—and thrive—in the food business.

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