Why Partner Marketing Fails When It’s Treated Like a Department

Описание: Most companies treat partner marketing like a support function, a team that runs webinars, manages MDF, and launches co-branded campaigns.

That’s the problem.

In this episode, I break down why partner marketing isn’t a department; it’s an operating system for how your company goes to market.

We dig into:

The difference between partner as a channel vs partner as a strategy

Why partner marketing fails when product, sales, and marketing aren’t aligned

The org design mistakes that quietly limit ecosystem growth

How real partner-led companies design GTM around co-selling, integrations, and shared markets

If you work in partner marketing, alliances, or ecosystems, or if you’re a GTM leader trying to scale through partnerships, this episode will challenge how you think about partnerships inside your organization.

This isn’t about running better partner campaigns.
It’s about redesigning how your company actually grows.

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