Product Placement: Reese's Pieces on E.T.
Автор: fyberdude
Загружено: 2007-11-04
Просмотров: 495647
Описание: One of the earliest examples of product placement. As the luring with candy was already part of the script, Steven Spielberg originally approached Mars Inc. They declined. Competitor Hershey was willing and decided to use Reese's Pieces.
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