Is Spotify's Discovery Mode worth it?

Описание: I used Spotify’s Discovery Mode feature for three consecutive months in 2023.

Outside of that, the only system I used to promote my music (aside from a complete failure testing playlisting again) was Facebook ads.

Inside my ad campaign, I spent $10 per day every single day and only made minor targeting adjustments throughout the year.

So, for all intents and purposes, my ads remained the same, making Discovery Mode the only significant adjustment to my music marketing strategy in 2023.

When Discovery Mode rolled out, I was skeptical, to say the least—it just sounded like payola to me.

But I tried it anyway.

Now that I’m on the other side of it, I’m convinced my initial gut feeling was accurate.

Let me explain.

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Timestamps:

0:00 - Intro
0:15 - When I used Discovery Mode
0:43 - Discover Weekly streams
1:12 - My streams before Discovery Mode
1:48 - Streams during Discovery Mode
2:13 - After using Discovery Mode
2:58 - How Discovery Mode actually works
3:45 - Facebook ads vs. Discovery Mode
4:34 - Your results may vary
4:54 - Outro

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Thank you for watching!

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#musicmarketing #spotify #spotifyartist