Marketing agencies using AI in workflows serve more clients

Описание: This video contains Altered content or synthetic content. Marketing agencies are rapidly adopting AI, with 91% of US ad agencies using or exploring generative AI, especially larger ones at 78% adoption. It accelerates workflows in content creation, audience insights summarization, media planning, personalization, and performance analysis, boosting productivity by up to 30% and enabling faster iteration and data-driven decisions. Agentic AI could handle over 20% of marketing workloads in 2-3 years, transforming creative, media, and measurement processes. However, agencies face challenges like internal restructuring needs, strained partnerships, AI incidents such as hallucinations or bias affecting 70% of marketers, and risks of brand damage without governance. Leaders stress redesigning talent strategies, operating models, and safeguards to balance efficiency gains with ethical oversight and human creativity augmentation. (678 characters)
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