Social Media and Small Entrepreneurial Business - Part 2
Автор: michaelkm
Загружено: 2010-12-14
Просмотров: 107
Описание:
For my final applied project, I decided to do a short film investigating how social media, specifically in the past 15 years, has influenced small entrepreneurial business.
To do this, I decided to feature my family's business in Southern California, Le Polynesia, and relate my family's experience as small business owners to our semester's discussion on social media.
In addition, I interviewed Kenn Tomasch, a Professor of Sports and Media at the Walter Cronkite School of Journalism and Mass Communication at ASU. His experience in business and the sports world was an important one, and helped me provide information of both small and big business.
In a time of an overwhelming online advertorial pop-ups, millions of hours of streaming content, and "Tweet-o-sphere", mindless banter has long been associated with social media. However, it is my strong belief and the point of the film, to show that social media is an extraordinary tool for business owners, and if utilized correctly, a great forum for "word of mouth".
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