Lenskart Free Lens Marketing 🤯🤯

Описание: Lenskart is giving away free lenses—but there’s a strategy behind it.
Instead of spending on celebrity ads, they charge ₹199 for fitting and attract massive footfall.
The real goal? Penetrate Tier 2 & 3 cities where locals still buy from small shops.
This move boosts local branding, customer trials, and long-term loyalty.

Key Points:

Smart marketing disguised as generosity
Focused on Tier 2 & 3 markets
Converts first-time users into loyal customers
Cuts ad costs while growing brand presence