Gen Z holiday shopping trends 2025: Decoding luxury and budget cuts | Deloitte Insights

Описание: Gen Z holiday shopping trends 2025 reveal a surprising duality: this generation plans to cut spending more than any other—yet remains most likely to buy luxury goods.
📘 Learn more in the latest Deloitte Holiday Retail Survey: https://www.deloitte.com/us/en/insigh...

In this video, Melissa Naple, an audit and assurance partner with Deloitte & Touche LLP, breaks down how retail leaders can decode these mixed signals and prepare for a new kind of holiday shopper.

Key takeaways:
• Gen Z plans to reduce holiday budgets by 34%—the steepest decline across generations.
• 57% still say they’ll consider luxury purchases this season.
• Despite being digital natives, many prefer in-store shopping experiences.
• Retailers can capture value by offering “little luxuries” and curated wish lists.

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