The Future of the CMO | Presented by Rival

Описание: Does a CMO belong in the C-suite? Are all CMOs' about to be replaced by AI interns? Am I out of a job if I’m ‘just a creative’?

We set out to explore what the future of the CMO role will actually look like. 50 years ago, the role was defined by glamorous brand campaigns and grandiose marketing budgets, but that’s just not the case anymore. As society and technology develop, it can be challenging to understand what the role of the CMO should be and what should be expected from a CMO.

Eric Fulwiler, former CMO and now CEO of Rival, has interviewed some of the best and the brightest in the marketing industry, including leaders from Mastercard, Shell Brands International, Dr Scholl’s and a professor of marketing at Imperial College in London.

Join us to hear their insights on where the role is headed and what you really need to know as a marketing professional or CMO going forward.

What does the future of the CMO actually look like?

📕Chapters
00:00 - Introduction
4:22 - The New Marketing Playbook
6:34 - The most important skills for future CMOs?
7:44 - Communicating & speaking the language of the board
12:25 - Own & deliver commercial results
17:52 - Leverage data, tech and AI
25:21 - Is it all gloom and doom from here?
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Learn more about Andrew Garrihy, The CMO Coach, who helps CMOs and marketing leaders build confidence and impact at The CMO Coach. https://cmocoach.co/
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Rival is a marketing consultancy for challengers. We help businesses become the exception within their category by applying a challenger playbook to deliver outsized impact.

Find Rival online at www.wearerival.com.
Find Eric on LinkedIn -   / ericfulwiler  
Find Viren on LinkedIn -   / virensamani  
Say hi at [email protected], we’d love to hear from you.