Dale Chihuly: Glass In Bloom at Gardens by the Bay - White Persians
Автор: We Are One Media
Загружено: 2022-04-27
Просмотров: 79
Описание:
A play on light,
shadows, reflections
and time, we worked closely with PR/Events company Hustle & Bustle, to conceptualise and produce a campaign
consisting of 6 videos:
3 x 6 second ads
2 x 30 second ads
1 x 3 minute long form content
These videos were used to
drive both organic and paid traffic to their glass sculpture exhibition at Gardens By The Bay.
This was a tricky one to execute as we could only shoot after the sculptures had been set up (which was 1 month before the launch), and ship the videos before the launch of the event. We worked very closely with the events company - Hustle & Bustle to synchronise the set up timings so that we could get as many of the key installations as possible, and tell the story of a journey through a mystical avatar-esque land.
Celebrating togetherness,
and a shared experience
of stepping into a new
dimension of colour and
light where you’ll never
look at the same thing
twice.
A symbol of colour and
hope for the post-covid
road ahead.
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