Jo Loves Founder on Changing the World with Fragrance (Scent World E19)

Описание: Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply personal relationship with fragrance.

In this episode, Jo sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. She reflects on what makes her a successful entrepreneur, tells the story of the scent that changed her forever, and reveals a new creation that is revolutionizing how people apply fragrance.

Chapters:
[00:35] Jo’s story
[02:30] Jo’s extraordinary sense of smell: “I could smell if the dog was sick”
[04:27] Dyslexia, synesthesia, and fragrance as a superpower
[06:42] Seeing color for smell?
[08:28] The magician’s assistant and early entrepreneurial roots
[12:17] The promise Jo made to herself
[13:02] As a 16-year-old, a dramatic scene gets Jo fired from her job at a flower shop
[16:42] Full circle: the story of No. 42 Elizabeth Street
[20:07] Ready for fragrance tapas? Nothing to eat, only to smell
[20:26] Why brands need to create a “first kiss” moment
[23:00] Jo’s tips for scenting your home
[26:21] The scent that changed Jo forever
[27:35] How to seal the deal with a retail partner? Douse their Burberry coat in Pomelo
[30:18] Jo’s go-to fragrance notes
[36:32] Why life is not about succeeding or failing
[37:50] A fragrance paintbrush? A revolutionary new idea
[39:50] How Jo thinks about packaging and the story behind the red dot
[45:00] Scent Spotlight: Mango Thai Lime, White Rose & Lemon Leaves, and Number Forty-Two The Flower Shop
[49:52] What would the Union Jack smell like?
[53:38] Mariya tells Jo a quick story and Jo recreates it in 5 fragrance notes or less
[59:25] Don’t worry about the teacher who didn’t believe in you as a kid

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