The Worst Advice Travel Advisors Hear (and What to Do Instead)
Автор: Cyndi Williams
Загружено: 2026-01-14
Просмотров: 177
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Happy New Year — and welcome to 2026. 🎉
In today’s episode, Kelli and Cyndi are calling out the worst advice travel advisors hear online — the kind of advice that sounds confident… but quietly costs you money, time, and momentum.
If you’ve ever been told:
“Don’t charge fees — you need experience first.”
“Suppliers will train you on everything.”
“Just post on social media and clients will come.”
…this episode is your reality check (and your reset).
We break down why these myths keep travel advisors stuck and what successful, professional advisors do instead — including how to protect your time with fees, why business systems matter more than supplier trainings, and how to build a marketing machine with an actual conversion path (not hope and vibes).
We wrap with the best advice to start 2026 strong: get crystal clear on your goals, make decisive moves, and give yourself permission to win or learn.
In This Episode, We Cover:
✅ Why “free” marketing language devalues your services
✅ How travel advisor fees protect your time and revenue
✅ What luxury clients actually expect (and why “free” is a red flag)
✅ Why supplier training ≠ business training
✅ The “Lego” analogy that explains why piecing random advice together fails
✅ Why posts don’t equal bookings (and what does)
✅ Multi-channel marketing + how to build a conversion path
✅ The mindset shift that helps you move faster without burning out
Ready to Take the Next Step?
Open House: https://wanderlust-ceo.com/open-houses/
Goal Mapping Call: https://wanderlust-ceo.com/goalmapping/
Free WLC Account: https://wanderlust-ceo.com
Comment Question:
What’s the worst travel advisor advice you’ve ever heard — and what do you wish someone told you instead?
Don’t forget to LIKE, SUBSCRIBE, and SHARE this with a travel advisor friend who needs a smarter path in 2026.
00:00 – Welcome to 2026
00:48 – Why you must be careful who you take advice from
04:40 – Bad advice #1: “Don’t charge fees”
07:30 – Stop marketing your services as “free”
10:02 – Vacations aren’t a $24.99 purchase: trust + value
12:05 – Why cheap marketing attracts the wrong clients
16:41 – Bad advice #2: “Suppliers will train you on everything”
18:05 – The Lego analogy: why you need a roadmap
22:15 – Fast, cheap, quality: pick two
29:45 – Bad advice #3: “Just post on social media”
33:29 – Marketing = testing, failing forward, and improving
36:28 – The missing piece: conversion path (“Where do they go?”)
42:29 – Best advice for 2026: clarity + decisive action
44:50 – Goal Mapping Workshop + Open House invites
46:00 – WLC updates + what’s new for alumni
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