Winning with Data: Taking Control Over Player Acquisitions

Описание: Welcome to the Peaky Ads YouTube channel, where we discuss the latest trends and strategies in digital marketing and iGaming. In today's episode we dive into the question: What is the main problem in optimizing player acquisition and what tools and methods can be used to solve it?

Speakers:
​​🔻 Vasilii Gamov   / vasilii-gamov  , CEO of Peaky Ads. A regular speaker on our channel and a C-Level manager with over 14 years experience in marketing and iGaming.
🔻 Jiri Kohutka   / ji%c5%99%c3%ad-kohutka-790558149  , Founder of JIKONSULT LIMITED. Expert in digital analytics and performance marketing, specializing in data-driven growth.
🔻 Gilead Wiseburgh   / joava  , Founder of Joava and iGamingCube. Passionately dedicated to building methodic, high-resolution performance measurement frameworks that empower data-driven growth.

00:00 - Intro
02:34 - Agenda: Tools, frameworks, MTA, case studies, trends
03:32 - Why data analytics matters for player acquisition
06:25 - The chaos of fragmented analytics & dashboards
07:30 - Why centralized solutions matter
08:07 - What is iGamingCube?
09:22 - Predicting ROI: why LTV is hard but crucial
11:12 - Optimization = faster insights = competitive edge
14:11 - How to integrate iGamingCube
17:31 - Tracking vs BI: why both matter for accurate LTV
20:16 - How to predict LTV — Gilead explains cohort logic
23:02 - Campaign profitability and timeline
26:23 - Live Demo
37:45 - How media buying teams can optimize smarter?
38:22 - Excel era is over – this is full-cycle data control
39:32 - Retention tools
40:19 - Using player data for retention campaigns & automation
41:44 - What is Multi-Touch Attribution (MTA)?
42:58 - Why last-click attribution is outdated
45:03 - Budget optimization using custom touch value weights
46:28 - Are operators ready for MTA?
48:57 - Keyword-level attribution: future of granular marketing
49:36 - Visual overview: multi-touch logic via Joava dashboard
51:07 - Attribution counts, revenue split, optimization value
53:03 - Average attribution price: why it's a key KPI
54:31 - MTA vs Google Ads Conversion Value strategies
55:05 - Real-time vs delayed data: iGamingCube vs other tools
56:57 - Gilead’s prediction: Future of MTA & affiliate tech
59:43 - Rewarding partial attribution = growth of influencer traffic
62:16 - AI is transforming analytics
64:38 - Ditch spreadsheets, embrace automation & data ops
65:21 - Outro

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