Social Network Analysis (Introduction & Tutorial) 🌐🔍

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What is a Social Network Analysis? You’ve probably seen those colorful network graphs in newspaper articles or scientific papers. They look like a lot of work to create, right? Or maybe not?

Actually, you can conduct such an analysis without extensive programming knowledge or expensive software.

If you want to know how to do it – then you should sharpen your pencil and take notes.

In this Video, I will explain everything about Social Network Analysis – where it comes from, what it’s good for, and how you can apply it.

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00:00 Intro
00:48 #1 Network Theory
05:02 #2 Applications
05:49 #3 Data Collection
06:52 #4 Data Analysis and Visualization
07:53 Next Steps

To understand Social Network Analysis, we first need to be aware of its theoretical basis: Network theory. This theory comes from the mathematical graph theory.

Network theory deals with the relationships between specific objects. In the context of Social Network Analysis, these objects are usually social actors. These relationships and objects are represented using a graph, meaning a diagram that connects (i.e., with lines) two or more objects (i.e., points).

In the vocabulary of Social Network Analysis, an object is called a node (or vertex). The relationship between two or more nodes is represented by edges. These are the lines between the nodes.

A relationship can be either undirected or directed. Let’s imagine our network represents the relationships between Instagram accounts of famous politicians. The nodes are the people, and the edges are the follower relationships.

If Kamala Harris follows Donald Trump, but he does not follow her back, there is a directed edge from Kamala Harris to Donald Trump, usually shown with an arrow. Kamala Harris is the starting node and Donald Trump is the ending node.

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This video is about: social network analysis, social network analysis betweenness, social network analysis instagram, social network analysis introduction, social network analysis data collection, social network analysis closeness, social network analysis closeness, network theory,

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