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Marketing Fundamentals and the 4 P's
Автор: CJ JAG History & Other Knowledge
Загружено: 2026-01-06
Просмотров: 7
Описание: This unit will cover the fundamental concepts of marketing, focusing on value creation, customer focus, and the importance of exchange and relationships. Students gain a deep understanding of the 4Ps of marketing: Product (design, development, branding), Price (strategies, models, value), Place (distribution channels, logistics), and Promotion(communication mix, channels). They will also examine real-world examples of how companies across various industries successfully implement the 4Ps, providing a practical foundation for developing effective marketing strategies.
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