Amazon unBoxed: How Amazon Ads Agent is changing agency strategy

Описание: How is Amazon Ads Agent changing agency strategy? Emma Irwin talks with Sarah Iooss, Director of Global Agency and Twitch at Amazon Ads, about how AI is reshaping campaign planning, media buying, and optimization, and why agencies’ value is shifting toward strategic orchestration, creative storytelling, and human insight.

They explore how brands can connect AI-powered campaign execution with full-funnel advertising, audience insights, Amazon Marketing Cloud (AMC) measurement, and business outcomes. Plus, Sarah shares why Black Friday and Cyber Monday campaigns should go beyond lower-funnel performance to build brand impact throughout the holiday season.

Chapters:

00:00 Introduction: Amazon Ads, AI, and Agency Strategy
01:10 How AI Is Reshaping Media Buying
03:43 How AI Is Changing Agency Value
06:11 The Strategic Advantage of Audience Insights
07:16 Why Campaign Orchestration Matters
09:49 Amazon Marketing Cloud and Measurement
10:59 Planning Full-Funnel Holiday Campaigns
14:12 Preparing for AI Without Losing Creativity