Understanding Your Current Shopper & Market Landscape
Автор: IGA, Inc.
Загружено: 2025-10-28
Просмотров: 14
Описание:
Equip leaders with the insights to make informed, confident decisions based on today’s shopper realities. In this mini-webinar, IGA and Flipp address:
1. Defining Your Trade Area in Today’s Context
• How to move beyond outdated assumptions and internal bias using the latest market data to identify shifts in population and demographics.
2. Shopper Segmentation & Preference Mapping
• Identifying your current customer base and recognizing shifts in shopper priorities and behaviors.
3. Balancing Growth with Retention
• How to target new shopper segments without alienating loyal customers.
• Identifying opportunities to deepen relationships with existing shoppers.
4. Practical Data Sources & Tools
• Market studies, census data, loyalty program insights, and in-store observations.
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