The Death of Software Companies

Описание: Growth Newsletter: https://levelingup.beehiiv.com/subscribe
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AI is reshaping marketing faster than the hype suggests. In this episode, hosts Neil and Eric break down 10 real ways AI is changing marketing, from AI fluency and programmatic SEO speed to better analytics, higher revenue per employee, product-led growth, personalization, and the gap between AI theater and real ROI. They also dig into job impacts, SaaS skepticism, agency shakeouts, X Articles reach, ChatGPT ads, and why focus matters as “vibe coding” and AI-led execution accelerate.

Key takeaways:
• AI fluency is now mandatory
• Measure AI by profit, not vibes
• Speed wins, but focus wins more

Chapters:
00:00 AI changing marketing, real
00:18 AI fluency non-negotiable
01:14 Programmatic SEO with AI
02:17 AI data analytics savings
04:30 Revenue per employee rising
05:39 Product-led growth with AI
06:57 Personalization at scale
07:52 Strategy becomes the job
09:04 Services still valuable
09:33 Ship faster or lose
14:58 AI theater vs revenue
17:21 Marketers must be well-rounded
18:02 AI jobs and labor shortage
23:12 SaaS “cooked” debate
27:16 What marketers should build
28:02 NP Digital and tools plug
28:20 Deotte government IT failures
32:25 X Articles reach opportunity
34:27 AI monk $100k/month funnel
36:20 SEO lessons in AI era
47:02 Agencies getting fired debate
52:16 Agent-led growth vs PLG
56:06 Product and marketing slop
58:14 Lazy marketers get lazier
01:02:18 Carrot ABM sponsor
01:02:43 ChatGPT ads discussion
01:14:54 Vibe coding to $1M

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up:    / @levelingupofficial  
Neil Patel:    / @neilpatel  

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