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Lee Clow - TBWA Disruption Manifesto
Автор: Anthony Kalamut (Southside AdGuy)
Загружено: 2021-06-19
Просмотров: 4434
Описание:
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA.
So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee Clow, founder of TBWA’s Media Arts Lab which works mainly for Apple.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
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