Aampe & DOJO AI co-founders on agentic AI and the future of marketing work
Автор: Martech Therapy
Загружено: 2025-12-01
Просмотров: 37
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Paul Meinshausen is CEO and co-founder at https://www.aampe.com, where he applies cognitive science and statistical methods to consumer technology. Duarte Garrido is co-founder at https://www.dojoai.com/, an integrated marketing operating system for challenger brands. Both are building products that replace marketing processes with adaptive AI systems, and both are watching teams struggle with the mental shift required to use them effectively.
We talked about why rule-based thinking breaks down when you introduce agentic systems, what "data generating processes" means in practice, and why knowing Google Ads inside and out won't matter if AI already knows it better than you do. Paul suggested some new roles worth considering: copy systems designers, agent handlers, context engineers. Duarte made the case that AI creates opportunities to bridge historically siloed functions like marketing and sales, opening up new roles at the intersections.
Full writeup and analysis here: https://www.martechtherapy.com/when-a...
👥 Connect with us on LinkedIn:
Paul Meinshausen: / paulmeinshausen
Duarte Garrido: / duartegarrido
Matthew: / matthewniederberger
#Martech #AgenticAI #MarketingAutomation #CDP #DataStrategy #MarketingOps #AIinMarketing
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