Top 5 Product Analytics Terms Every Product Manager MUST Know In 2025

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Top 5 Product Analytics Terms Every Product Manager MUST Know In 2025

Confused by product analytics terms? You’re not alone. In this video, I will explain the top 5 product analytics terms every product manager must know in 2025. These terms often show up in job interviews, product planning, and user data reports, and getting them wrong can cost you.

If you're a product manager, product owner, startup founder, or anyone working with user behavior data, this video will help you understand key metrics and use them the right way. Clear examples and simple breakdowns will help you make better product decisions with confidence.

👉 You will learn about these product analytics concepts:

✅ Activation Rate: Users who do something important after signing up.
✅ Retention Cohorts: Tracks how long users keep coming back.
✅ Bounce vs Drop-off: Bounce = leave right away. Drop-off = leave midway.
✅ Conversion Funnels: Shows where users stop in a process.
✅ DAU, WAU, MAU: Daily, weekly, and monthly users who actually use your product.
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