How to Drive Velocity with Marketing: CPG Growth Strategies with Janice Greenwald | Podcast

Описание: How to Drive Velocity with Marketing. Are you struggling to move your product off retail shelves? Wondering which marketing investments will actually drive velocity? This podcast delivers essential strategies for emerging CPG brands.

Marketing veteran Janice Greenwald (former Unilever and Sabra executive) reveals the marketing strategies that truly impact velocity for CPG brands. Beyond tactical advice, she provides a comprehensive framework to diagnose if your brand fundamentals will support sustainable growth.

GO TO KEY TOPICS:
00:00 - Introduction
02:00 - The expanded "C's and P's" marketing framework for CPG brands
07:46 - Product research strategies on a startup budget
17:18 - Why packaging is your most important marketing investment
41:43 - When to invest in awareness vs. bottom-funnel tactics
51:14 - Social media strategies that actually work for small brands

🤝 Connect with Janice:   / janice-greenwald-marketing-consultant  

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