The REAL Truth About Food Truck Profitability (Slow Events, Location & How I Pivot)

Описание: Running a food truck isn’t always packed lines and viral moments — sometimes it’s slow events, tough locations, and hard business decisions.

In this video, I’m onboard my food truck prepping empanadas while breaking down the real truth about food truck profitability, based on my personal experience operating in my area.

We attended an event that didn’t go as planned, but instead of calling it a failure, I explain why I see it as a networking opportunity — especially with a resort community still in the development phase that told me I’d be the first food truck they contact in the future.

I cover:
• Why location & demographics are my biggest challenge with profitability
• How lack of diversity in my area affects sales — and how I navigate it
• The reality of large vendor fees at events
• How seasonality impacts food truck income (summer slow season vs fall peak)
• Why summer heat makes food truck operations harder
• How food cost fluctuations forced me to adjust my menu
• The importance of pivoting & changing strategy in business
• Why I market catering more heavily during slower months

Even though this event was slow, I talk about why it’s important to reframe “bad” food truck days and look at the bigger picture — relationships, visibility, and long-term opportunities.

This video reflects MY experience in MY local market, and I strongly encourage anyone considering a food truck (or already in business) to:
✔️ Scope out local events
✔️ Visit markets, bars, breweries, and venues
✔️ Understand your demographics before committing

If you can relate, have questions, or want to share your own experience or strategies, drop them in the comments — I’d love to talk about it.


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