How Tamil Nadu Is Successfully Selling Itself As India's Footwear Capital | Explained

Описание: Tamil Nadu | Tamil Nadu Manufacturing Powerhouse | Tamil Nadu News | Indian Footwear Capital | Footwear Manufacturing In Tamil Nadu | Industrialisation In Tamil Nadu | NIke | Puma | Adidas | Crocs | Footwear Capital of India
Tamil Nadu is a manufacturing powerhouse - there's no questioning that. But until recently... not all its districts have benefited from this. Most of the electronics, auto and textile manufacturing is concentrated around Chennai and Coimbatore... However, now, industrialisation has started spreading more into Tamil Nadu's hinterland.

The state government has doubled down on its efforts to diversify its industrial landscape... and one major area of focus for them is footwear manufacturing, especially non-leather footwear manufacturing.

Foreign non-leather contract manufacturers who supply to brands like Nike, Crocs, Puma and Adidas are investing a whopping ₹17,550 crore in the state.

Here’s how Tamil Nadu is positioning itself as the footwear capital of India

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