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[Case Study] Oral-B & eYeka: Tapping into consumers' ideas to accelerate innovation in oral care
Автор: eYeka
Загружено: 2014-03-13
Просмотров: 4187
Описание: Oral-B has launched the world's first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking a community of consumers what a connected electrical toothbrush should offer to change their lives for the better. The outcome of this contest has not only helped Oral-B bring these innovations to market, but will fuel the brand's innovation pipeline for the years to come. Watch Stephen Squire, BFO Marketing Director at Procter & Gamble, talk about this project
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