Interview with Creator Becca Farsace at CES 2026
Автор: PRNEWS
Загружено: 2026-01-12
Просмотров: 43
Описание:
The video is an interview with Becca Farsace, a creator covering technology at CES. She is interviewed at the CES Creator Space.
Key points from the interview:
Background and Focus: Becca Farsace spent seven years at The Verge before becoming an independent creator focusing on YouTube content a year and a half prior to the interview. She reports on all consumer technology, including phones, cameras, and laptops.
Experience at CES: For her, the best part of CES is meeting the people who make the products. She gave an example of a small team—a husband, wife, and brother—who created a touchscreen MacBook Pro add-on and were presenting it at the event. Becca Farsace emphasized the importance of seeing all the tools (cameras and tech) and meeting the people who make them, as these are the tools creators use to "yield [their] art together".
Creator Space Trends: She noted a clear trend toward AI tools in the creator space. She sees benefit in these tools, comparing them to different types of hammers. However, she hopes companies and creators use them ethically, keeping their "spirit" in their work rather than "just defaulting to using computers for everything".
Shift in PR/Communications: Farsace has observed an interesting shift since moving from journalism to the creator space. She mentioned a push for companies to talk to creators and influencers rather than journalists. However, she feels this sometimes comes at the cost of getting the full story. She stated that as a journalist, she received much more of the story of a product, which she misses.
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