Digital Illustration Course overview
Автор: EarthTab Business School
Загружено: 2025-10-28
Просмотров: 38
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Module Overview
Introduction to Franchising
Franchising is a business expansion strategy where a business owner (called the franchisor) grants another party (the franchisee) the right to operate a business using the franchisor’s brand, products, services, and operational model. This right is granted for a specific period, often in exchange for initial fees and ongoing royalties.
Franchising is a mutually beneficial arrangement that allows entrepreneurs to own and operate a business with a proven brand and system, while franchisors expand their market presence without bearing the full cost of new outlets.
It has emerged as one of the most successful models for rapid business growth, particularly in fast food, retail, real estate, hospitality, education, and fitness industries.
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