Are Ads Right For Your Business? (The Only Guide You Need for 2026)

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If you’re a business owner and you’ve wondered “are ads right for me?” — this is the video you needed.

I made this at the end of 2025 to help small business owners go into 2026 with a real roadmap for running Meta ads (Instagram + Facebook) without confusion.

Here’s what you’ll learn:

What ROAS (return on ad spend) actually means (and what to factor in besides ad spend)

Why the offer is step #1 (and how franchises use “loss leader” offers to win)

Why creative + messaging matters more than media buying in 2026

How to do market research (Foreplay, organic search, and “steal like an artist”)

How to build the system: CRM + pipeline + follow-up sequences + speed to lead

Simple targeting ideas (zip codes, homeowners, income, etc.) — without obsessing over it

If you want help running ads, creative, or building your CRM follow-up system, check the link in the description and reach out.

00:00 — Are ads right for me? (intro)
00:56 — Success stories + ROI examples
01:34 — What ROAS means
02:38 — Step 1: Your offer
05:23 — Step 2: Creative (who films/edits)
06:57 — Market research (Foreplay + keywords)
10:34 — Pain points + psychology
14:52 — Organization (Drive + Trello + tracking)
21:20 — CRM + pipeline overview
26:03 — Speed to lead (call within 5 minutes)