WNCN Investigates | MMS: Miracle product, or modern snake-oil?

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Just $50. A small price to pay for a product that promises the key to good health.

It's called MMS, or Miracle Mineral Solution.

Brain cancer, baldness, AIDS, malaria, you name it. Supporters claim simply drinking MMS will cure it. Even things like eating disorders and Down syndrome.

"I'm the guy who discovered a mineral solution that I'm proud to say has help save thousands of lives," said Jim Humble, the man behind the MMS movement.

Humble created his own church, Genesis II Church of Health and Healing, which is focused less on religion and more on retail. It serves as the marketing hub for MMS and now three churches have popped up in North Carolina. One listed in Charlotte, one in Benson, and the third in Winston-Salem.

"We've had thousands of reports of people who have been cured," said Humble. "And I use that term loosely; overcome their health problems."

So is it really a cure-all? Or a modern day snake oil?

WNCN Investigates went to the church in Benson to find out more. The website led to a home address in the middle of town. On our way to the door we met the homeowner on the porch and asked if we could talk about MMS.

"No, sorry," he replied. When we tried to further question him, he said, "I don't know anything," and hurried back inside his house.

Buying MMS in person with TV cameras present didn't seem to work, so WNCN Investigates went online.

Our order arrived with two blue glass bottles -- one was labeled MMS, the other was labeled ACTIVATOR. Both labels also referred to the product as "Sacramental Cleansing Water" with the instructions “to be used only for church sacramental protocols."

The church website listed different "protocols" for each type of illness. Each protocol outlined the number of drops you should drink. Some protocols even call for a user to rub MMS on the skin, breathe in the gas it produces, or create a douche or enema with it.