How is Click Through Rate Calculated and why should you care about CTR?
Автор: Sales Loves Marketing
Загружено: 2021-08-08
Просмотров: 73
Описание:
Click-Through Rate, also known as CTR within Digital Marketing.
Click-Through Rate (CTR) is a measure used in online advertising, generally expressed as a percentage, which indicates the average number of individuals who click for every one hundred impressions of ads displayed on a web page.
How to calculate Click-Through Rate?
Take the number of times an ad is clicked and divide it by the total number of impressions. Then, that amount is taken and multiplied by 100; thus, a percentage amount is obtained, which is the CTR.
CTR: https://www.saleslovesmarketing.co/gl...
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