CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas

Описание: #advertisingagency #creativeprocess #bagleytalkstoanimportantperson

*This episode was previously recorded.

Craig Allen is the Founder and Chief Creative Officer of CALLEN. He spent nearly 10 years at Wieden + Kennedy’s Portland office where he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was regarded as one of the top campaigns of the 21st century. Before W+K, Allen worked at TBWA/Chiat/Day, New York.

Craig has won the industry’s most prestigious awards including an Emmy, two Cannes Lion Grand Prix, Best In Show at The One Show and ANDY Awards. As well as two Black D&AD Pencils and the Grand Effie. He was selected as one of the 50 most creative people in the world by Creativity Magazine.

Timestamps:
00:00 Intro to Craig Allen!
03:29 Podcast Sponsors
05:02 Fact or Fiction?
10:00 Relationship Background (Previously Recorded)
10:59 Craig's Guide to Doing Great Work
12:11 Gather the Facts
13:40 Drain the Tank
15:12 Be Brutal
18:50 Pivot
20:18 Make It Perfect
22:39 The 'So What' Method
30:35 Make Sure It's Stupid Smart
35:31 Recap
36:00 Importance of Mentors
44:08 Craig's Biggest Mistakes
51:53 How to Sell Great Work
58:02 Advice for Creatives Presenting Ideas to Creative Directors
1:05:01 Prank

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