What Every Student Needs To Do On LinkedIn To Land A Job! with Donald Kelly and Dr. BJ Allen

Описание: One of the biggest worries students face is whether they will be able to get a job after graduation. How can you help ease their concerns? In this episode, we share how professors can teach their students to sell themselves and land jobs more effectively on LinkedIn.

Crafting a Standout LinkedIn Profile
Branding matters more than ever. When recruiters visit LinkedIn profiles, they want to see a consistent message that tells a clear story.
They don’t just want to see that someone graduated from the University of South Florida.
Recruiters want to understand your passion, the position you’re seeking, and your relevant achievements.

Communicating Passion & Value
Crafting a story isn’t as hard as students may think. They just need to think of their LinkedIn profile as a personal website.
Even without professional experience, students can differentiate themselves by highlighting the details of their unique experiences.
BJ goes into detail on how to tailor each LinkedIn profile section into a one-minute elevator pitch that lets recruiters clearly see their interest and passion for sales.

Building Presence & Network Consistently
Everyone thinks you have to be a big influencer to get attention on LinkedIn, but that’s far from the truth. What matters more when building a presence is consistency.
Trying to provide a class assignment is one that helps students intentionally build their presence on the platform. Have them connect with ten new people weekly to secure an informational interview.

Creative Cadence & Prospecting Techniques
Being creative is a part of being a seller. In our course, we develop different ways students can uniquely reach out to prospects.
For example, we offer a simulation that reinforces some of the advice shared in this episode.
One of the best ways to stand out to prospects is by sending a voice or video message to grab their attention and encourage a response.

“I tell my students to build your sales cadence by using LinkedIn for voice messages. LinkedIn has the option to do a voice message and a lot of people find them annoying, but they work because they're different. If you want to stand out, you have to TRY to stand out.” - Dr. BJ Allen

Resources
If you would like to view our sales course, go to thesalesevangelist.com/linkedin.