ASIAN PAINTS was about to SHUTDOWN -

Описание: Four friends started Asian Paints in a Mumbai garage during British rule when foreign paints were too expensive.

By selling small packs, skipping distributors, and giving 97% margins to shopkeepers, they reached 1.6 lakh stores and stayed No.1 for 48 years.

Recently, they defeated Birla Opus with smart festival marketing.

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