RAYMOND - The making of the font and brochure - Designed by Daniel Reed and printed by ASAP Digital

Описание: Designed by: DR-Foundry

Printed by: ASAP Digital Limited

Paper Stock:
Outer: Cocoon Offset 350 gsm
Cover: Cocoon Offset 250 gsm
Inners: Cyclus Offset 115 gsm and Cocoon Preprint 120 gsm
Card: Cyclus Offset 250 gsm

Music: Bensound.com

In November 2018, Arjowiggins Graphic and Antalis launched an innovative new campaign with typography designer Daniel Reed, featuring a crafted brochure that showcases a new font, taking inspiration from Ernest Raymond Reed, Daniel’s war-hero grandfather.

Launching to coincide with Remembrance Day (11 November), the brochure highlights the distinguished printing qualities of Cyclus and Cocoon Offset 100% recycled paper. It heros the simply titled ‘Raymond’, a brand-new serif style font inspired by Daniel’s late-grandfather’s time in WWII. The typeface is featured in a beautifully designed A5 brochure featuring a grey spot colour outer and cover, several pages of typeset font as well as wartime images of Raymond, which capture his courageous, daring, bold and sophisticated qualities.

Using a unique loop binding feature to complement the look and feel of the paper the brochure, produced by ASAP Digital, features Cocoon Offset (120gsm, 250gsm and 350gsm for outer packaging, cover and inner leaves) and Cyclus Offset (115gsm and 250gsm for inner pages and card). The paper enhances the overall finish and brings the typeface and powerful photography to life. A 272 Sakurai B2 litho press was used to print the outer and cover using black and pantone cool grey 11 inks with the inner pages and leaves printed on a HP Digital 7900 Indigo Press.

By printing Raymond on Cocoon and Cyclus 100% recycled paper rather than a non-recycled paper, the environmental impact was reduced by: 974kg of landfill, 169kg of CO2 and greenhouse gases, 26,907 litres of water, 2,054kWh of energy and 1,582kg of wood.