Stop Selling Time (Avoid the Value Trap in PT Pricing)

Описание: Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explore smarter ways to price care, and share a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.

Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.

🎧 Watch more from PT Pintcast →   / @ptpintcast  

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⏱️ EPISODE BREAKDOWN
[00:14] — The Concept of Perishable Inventory in CEU Courses
[01:10] — Radio Advertising Strategy
[03:15] — Applying the Strategy to CEU Courses
[04:18] — Challenges and Considerations
[06:24] — Implementation and Testing
[08:39] — Structuring the Website for Transactions
[10:47] — Exploring Last-Minute Deals in Physical Therapy
[12:41] — Feedback and Engagement in Live Selling
[14:45] — The Anti-Sell Strategy
[15:08] — Improving Production Quality
[15:24] — The Fitness Instructor's Role
[15:55] — Live Selling Insights
[16:54] — The Rise of Live Streaming
[18:35] — The Value Trap Question
[20:02] — Session Length Debate
[22:35] — Patient-Centered Outcomes
[23:30] — Customizing Patient Care
[26:40] — Selling the Destination
[28:40] — Parting Shots

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📌 Want to Connect with Dave?

📞 Book a strategy call:
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💼 Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com

📬 Connect with Dave:
Email: [email protected]
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Call (646)-781-8884

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