How to Jazz Up Your Ad Copywriting

Описание: http://www.MarketingBeyondAdvertising...

Today's Monday Morning Marketing Quote gives you a quick tip to jazz up your ad copywriting. Barbara DeMarco-Barrett helps set the stage with a quote from her book, Pen on Fire: A Busy Woman's Guide to Igniting the Writer Within.

"In writing about turn-of-the-century Vienna, I realized that I needed a vocabulary to create the right tone, so I steeped myself in literature of the time to absorb the appropriate language. When I came across words that sounded right, I jotted them down for inspiration." -- Barbara DeMarco-Barrett

P.S. Don't forget to use the Carlin Ad-Speak Calculator by visiting http://www.AdSpeakCalculator.com to measure your ad copywriting for overuse of jargon and bland advertising terms.

For more ad copywriting techniques, please visit: http://www.MarketingBeyondAdvertising...