How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)

Описание: Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.

🔗 Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onbo...
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eurek...
Ramli’s book: https://www.amazon.com/Product-Led-On...
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-aw...
📺 Follow on YouTube:    / @launchnotes  
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnot...

📝 Show notes
(00:00) - Introductions
(03:08) - The challenges with onboarding
(06:21) - Introducing the EUREKA framework
(08:28) - Creating an onboarding team
(14:44) - Understanding the user's definition of success
(24:06) - When your product solves multiple problems
(33:55) - Helping new users succeed with day-one action items
(40:40) - Keeping users engaged and motivated
(49:14) - Multi-level onboarding
(51:21) - What is the right amount of onboarding?
(54:13) - When to focus on self-serve onboarding at an early stage startup
(55:52) - Identifying PQLs