How to Tailor Your Initial Email Outreach
Автор: Predictable Revenue
Загружено: 2018-12-26
Просмотров: 370
Описание:
Collin, Justin, and Eddy discuss why Workfront invests in hyper-personalized email touches.
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Co-host Collin Stewart welcomes two members of Workfront’s sales leadership team: Justin Hiatt, Vice President of Digital Sales, and Eddy Morris, Enablement Manager.
Before joining Workfront, Justin held leadership positions at some of the most well-known tech companies – Insidesales.com, HubSpot, and Oracle, to name just a few.
Eddy bring years of multidisciplinary leadership experience to his role at Workfront, having led cross-functional marketing and sales teams in various industries.
Highlights include: why personalizing matters ([5:30]), Workfront’s cadences and compensation ([9:18]), how Workfront reps tailor their messaging ([16:51]), crafting emails ([26:23]), how long is too long for an intro email? ([53:38]).
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