Bahrain 11 - Official TVC
Автор: Brand Lounge
Загружено: 2017-05-11
Просмотров: 46
Описание:
The challenge
BAHRAIN11, the first GCC Games held in Manama in October 2011, is considered as one of the largest sports celebration of its kind. The challenge was to develop a 360 campaign for this huge event.
The aproach
Brand Lounge created an identity for the event it developed a brand name with catchy colorful logo and a cheerful mascot. Brand Lounge, as well, developed the branding of all stadiums, including
banners, court seats branding and give-aways.Attractive visuals were designed to be applied on all types of collaterals aligned with the guidelines.
The result
The feedback was very positive, as branding activations reflected the huge success of the event. Today, BAHRAIN11 serves as a benchmark for all upcoming sport celebrations.
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