4 IMPORTANT Email Marketing Automations Strategies for Small Business (BRING Leads Automatically!)
Автор: Eduard Dziak
Загружено: 2020-08-11
Просмотров: 271
Описание:
In this video, I am gonna share with you 4 important email marketing automation strategies for small business that are easy to do, but effective to drive you leads.
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Outline of my Video
00:00 – Introduction of Email Marketing Automation
00:42 - #1 - Automate your Newsletter, welcome on board!
02:04 - #2 - Create Drip for Your Lead Magnets
04:02 - #3 - Automate Your Reminders
04:55 - #4 - Clean-Up Your Email Marketing List
05:44 - My Favourite Email Marketing Automation Tools
06:30 – Related Videos & Subscribe
Description of the video
And in today’s video, I am gonna show you the exact 4 email marketing automation strategies I recommend to every small business to start driving leads with email marketing.
#1 – Email Marketing Automation Strategy
Your sequence welcome email should include 3 emails:
First is a warm greeting, a “thanks for subscribing,” and possibly a confirmation of subscription.
The second is the introduction of your company in a not sales and tacky way.
Here you need to focus on your mission, vision, and what brought you here. Also, what are your goals from this relationship between your brand and your subscribers. So, be genuine and honest with them.
The third is to send related offers based on subscribe interest.
This can be done by creating segmentation for your newsletter based type of your content. So, if your new subscriber came from content about email marketing automation, then send more information based on that. You can look at HubSpot, they are great at this!
#2 – Email Marketing Automation Strategy
So here is my 7 email drip for the eBook.
• Email 1: Lead magnet email – confirm your email & download
• Email 2: Tips to Improve Email Marketing CTR and Open-Rate
• Email 3: How to Get More People Download Your Resources
• Email 4: About us (No Salesy and Tacky)
• Email 5: Email Marketing partnership case study
• Email 6: Book a consultation with me (our sales consultants)
• Email 7: Re-engagement email (are you still interested?)
And that is it, once you have done this one, then you can start driving more leads day and nigh.
#3 – Email Marketing Automation Strategy
As a part of good customer service, you must help your customers and prospects on every step of their journey.
And that applies even to help them to remember something, especially something that’s something to do with your business.
#4 – Email Marketing Automation Strategy
The fourth and last is to use email marketing automation to clean-up your email list.
I saw many small businesses having problems letting go of their hard earn subscribers. Because they have spent too much time and effort into getting them.
Unfortunately, they have no clue that it is hurting their email marketing as for example:
• You can pay for your email marketing automation software
• Your emails are more likely to end up in spam folder
• Low and bad numbers for such as CTR and Open-rate
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